![]() ![]() Those fears can become a value proposition. A concern is a threat to an established organization, but an opportunity for a rising one. ĭay by day everyone is increasingly concerned about their online data being compromised by companies and governments. It has garnered 1% market share with a loyal base of users for whom privacy and security are issues of paramount importance. counting more than 1 billion searches every month all over the world. It’s currently the fourth largest search engine in the U.S. There are more than 30 million searches happening on DuckDuckGo every day. The New Dark Horse of The Search Ecosystem User experience remains more or less the same in terms of navigating the information architecture in the result pages wherein web, images, videos, map tabs are enabled. Layout of displaying search results is similar to that of Google's initial version (SERP's with 10 organic search results, ads at the top and bottom of the result pages, Knowledge panel wherein information is drawn from wikipedia, information is also pulled out of user review sites such as Yelp etc ). ![]() ĭuckDuckGo uses its web crawler, DuckDuckBot, and up to 400 other sources to compile its search results which includes other search engines like Bing, Yahoo, and Yandex, and sites like Wikipedia. Currently no search engine offers to protect privacy of users. Moreover, there’s no tracking in the private browsing mode, which sounds encouraging for everyone who is interested in a search engine that won’t track every single search.ĭata privacy as a topic has gained prominence in recent times as a result of which the adoption of data protection laws across the globe has gathered momentum. They are not storing your search history, which means that they are not able to sell this data to advertisers. ![]() Personal data, browsing history and past searches based information is neither collected nor stored as per the claims of the firm. It was founded in 2008 and its USP stands for safeguarding user's privacy. DuckDuckGo is emerging as a potential competitor to the major players in the domain of search. ![]()
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